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±: The Plus-Minus Factor
The ± Factors
Quotes to remember #1
Quotes to remember #1
Saturday, 27 June 2009 19:51
Erich Nielsen
Products can be copied, brands can not.
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Preface
Premise 1: Personify
Premise 2: Define ± factors
Part 1 - Triggers and Drivers
Group 1 - The Values
The Vision
The Mission
The Business Idea
The Equity
Group 4 - The Output
The Stakeholders
Sponsors
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